How Did You Launch Edgar?

Edgar launched in July 2014, we're recording this in March 2017 and right now we're at about 4 million ARR, about 7,000 customers to give people a sense of numbers. One thing that we did at launch, which I think not enough companies do, is we focused heavily on paid ads right from the beginning. We were actually spending 40,000 a month on Facebook ads when Edgar was first launching.