2min chapter

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The Twitter Files, How to Make Good Business Decisions, and Guest Maria Ressa

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CHAPTER

Nike's a Bear Hug

Two thirds of Nike's business actually comes from outside of the United States. The majority of the biggest markets look at the US and think on race relations were kind of screwed up that that is one of our Achilles heel. So this was on a risk adjusted basis, a really smart move because it pulsed and reinforced the brand’s strengths among a constituency that makes up the lion's share of the revenue.

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