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#327: How Story Attracts Attention to the Unnoticed Entrepreneur

Business of Story

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What's the Next Level of Amplification?

Amplification is about letting people know, but it's also about getting other people to share your content. The cascade theory really talks about people sharing being the most efficient way for you to get amplification of your content. So if we look at anything that goes viral, then i brought out the idea of the uncle tom. Did you did you see captain tom? Sir, captain tom. Par america, no. You've got engagement, both quality and context, context relevant. Now, number four in your five step process, this is amplification park. There is no point in saying somethingonot really smart and having it at home or in my shed, having the best thing ever,

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