Episode 011 - Bringing OOUX to Microsoft with Sarah Barrett and Rachel Price
The UX Level-Up
00:00
The Importance of Information Architecture
Rachel: I teach incoming UX designers in the field at the School for Visual Concepts. Rachel: My goal is to get designers to develop that magic eye and instead of just seeing a web page as a web page or a series of like visual blocks, it's like actual information objects. Sarah: A lot of where Optituring UX methodologies came from is like trying to do information architecture as a task flow based usability testing way.
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