3min chapter

The Behavioral Design Podcast cover image

The Power of Us with Jay Van Bavel

The Behavioral Design Podcast

CHAPTER

What Is Priming?

How strongly you identify with a group is not related to priming at all. In different contexts, it activates different types of identities. A lot of the work in priming that was often really surprising and turns out to be harder to replicate are when your in things that aren't a person's identity.

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