Brands Are Paying More Attention to Brands

I'm having an increasing number of conversations with leaders at brands and our brand team is where they're saying, you know what, we think we have a really great product here or we're launching a new product in this category. How do we merchandise on weed maps? How do we get the in bed going? Because if we're going to launch this product the biggest barriers people just don't know that you're having that product launched. Yeah I mean I think for us it's getting ready for a period of more rapid scaling, more rapid growth. That's new states opening, new licenses opening and I think businesses acquiring other businesses more M&A activity.