David Frum: How did the world's greatest love story become known as a hate group? He Gets Us is an organization run by high net worth individuals who are just passionate about seeing the real Jesus in the Bible represented in mainstream society. Some of their ads seem to be a very basic introduction to get people to want to inquire more, he says. Frum: But they actually have, they understand the Bible and Jesus a little bit more than we typically give them credit for.
Episode 51 - Does Jesus Need an Ad Campaign? with Jason Vanderground
If you watch any sports on television you may have seen one of the edgy, black & white ads from the “He Gets Us” campaign. Designed to introduce Jesus to a culture that is actually quite intrigued by him, this campaign has created both curiosity and questions. We are excited to be joined this week by one of the chief architects of the campaign, Jason Vanderground. Join us for this excellent conversation about the campaign itself, the broader theological questions at play, and even the role of advertising as a tool of evangelism.
Show Notes:
-He Gets Us campaign
Video Ads:
-The Rebel
-The Birth
-Outrage
-The Influencer
-Dinner Party
-He Gets Us campaign - About Us
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Produced by Kris Carter