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Create Once Distribute Forever (with Daniel Murray & Emily Fergason, The Marketing Millennials podcast)
Create Like the Greats
The Power of Repurposed Content
About 50% of my regular content was repurposed when I was working at the NFL. A lot of it just centered around the fact that we knew what hit with our audience. We did a thing on Brett Favre's birthday. One of my jobs is to physically go in and cut his face out for the his rookie year to his retired year. And so, I mean repurpose is very valuable, but I also think that even that community that develops around that repurposed content is still going to give you even added next steps from that content.
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