1 - Gil Eyal, Founder of HYPR, on how your marketing will change 100x from early stage to exit
Building With Buyers: Startup Marketing and Growth Fueled By Customers
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How Did You Come Up With Hyper?
hyper is a tool that allows brands to discover these people and engage with them in mass. It was launched in two thousand 13, not too far from two thousthousand 11, when we graduated from grad school. Tatit: You came up with a platform that mimics the way that companies are looking at data from an influence or marketing perspective. So how did you come up with that? Tatit: We were just building tools that translated that entire process into activiing influence or marketing. But really, if you spent a day in business school, that's probably the first lesson you learn about marketing.
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