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Are you a law firm owner who needs to market their firm better? In this insightful episode of the Maximum Lawyer Podcast, Jim and Tyson engage with Vaidas and Steve from RizeUp Media to explore the intricacies of selecting a digital marketing agency.
When searching for a marketing agency, it is important to find one that aligns with your goals as a firm. Vaidas and Steve share a few red flags to look out for and some things to consider. One red flag is working with a company that does not truly understand the vision of a law firm and what the firm needs from a marketing standpoint. Marketing a firm involves a lot of things, including knowing who your audience is and where they are located. A good marketing agency is going to do the research and work with you to determine these factors.
When it comes to the relationship between a firm and a vendor, like a marketing agency, communication is key to a successful partnership and results that will make the firm money. For a firm it is important to let your partner know what is and isn't working. To maintain consistent communication, set up recurring meetings for 15-30 minutes to go over how things are going for the firm as well as strategizing if a change is needed.
Take a listen to learn more!
RizeUp Media is offering Maximum Lawyer listeners a free competitive analysis of your competition and your market. They will review your current performance and compare it to your competition to help determine what you can do better. Claim yours here! Or email vaidas@rizeupmedia.com or steve@rizeupmedia.com.
Jim's Hack: Using the phrase “happy and grateful” which for him means something needs to get taken care of.
Vaidas’s Tip: is to use the app Loom, which is a recording tool and can be utilized to record short videos or snippets to send to people.
Steve’s Hack: is using legal directories as an analytics tool and seeing how many calls you get from individuals who have found your firm through a directory.
Tyson's Tip: Use a Notebook LM which is a virtual AI assistant. You can upload documents and ask the tool anything which will then provide answers using those documents.
2:49 Discussion on red flags when hiring a digital marketing agency
7:51 Seeking exclusivity in their marketing partnerships.
17:33 The importance of communication for successful partnerships
19:42 Importance of regular follow-ups and communication with clients
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Tune in to today’s episode and checkout the full show notes here.
