161 - Why You Should Forget the Marketing Funnel, with Claire Sullentrop
The Marketing Millennials
00:00
How to Talk to Customers to Improve Conversion Rate
A lot of people don't want to make big changes in the work. To prove anything like to get a promotion or to get something through the line, you have to do a small task and show that it impacts some sort of business metric. The questions that you ask should be very much about uncovering what happened in your customer's life. And not asking future looking questions like, Hey, we are considering this feature. What do you think?
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