Citizen Marketers and the Bernie Sanders Campaign on Social Media, with Dr. Joel Penney
Social Media and Politics
00:00
What's the Difference Between Facebook and Social Media?
CNN's John Sutter looked at the Bernie Sanders campaign as it happened on social media. He found that there were three different kinds of organizational structures in the campaign. One was an official digital arm, one was a volunteer group and another was called dank meme stash. Each had its own kind of citizen marketer who would help spread messages across all these platforms.
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