The Importance of Understanding Your Target Audience

Transformations is a play that's been going on for almost a decade in several iterations. For Embassy City Church, the person I was talking to every weekend was a biracial girl about 30 years old who desired connection and was ready to grow in her relationship with God. That's who Mike preaches to every weekend. It just so happens to splat rate. He says he would never imagine that all criticism is unwarranted.