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S2 E11: Aura: Where Health And Financial Stability Meet, With Kelsey Willock

Humans of Fintech

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Founders, Is There Space for Everyone to Have Their Own Niche?

It's a very saturated market, right? Like but i think at the end of the day, if you know your niche, and i think there's space for everyone to kind of have their own. And as for financial services being saturated, everyone has money. Money is a leading cause of stress and anxiety. At every single product in the market that serves for stress and anxiety management serving symptoms of them, not the root cause. We want to help improve their relationship to money, create better behavior patterns. I think that's what we can big impacton.

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