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On pivoting: becoming the painkiller and not a vitamin with Karoli Hindrix of Jobbatical

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What We Learned From Our Clients in Immigration Relocation

We started as a cross border recruitment platform, which is basically we heard users sitting down pouring glass of wine and dreaming where they could work. But what we learned thanks to our clients was that their biggest problem in international hiring was actually getting people into the country. So it became initially like a side business. And at one point, we saw that where we are a painkiller is not the core business, it's actually the side business. We made a super bold move. I mean, looking back, it's easy to talk about it because now we know the numbers are great. You know, it worked out well, but like that moment, imagine sitting there in front of your board and

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