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How "The Dance" reversed Speight’s Beer's 36% sales decline

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The Newer Version of the Dance Colore - The Ultimate Expression of Nature

The new campaign of the southern man was about moving it on from just sticking by your mates at the expense of everything else, and actually embracing a much more open view of masculinity. The dance colore imagines their old traditional mates sacrificing for mates through cind of challenging times. And n it was just a lovely expression of a how you could show con o. Mean actually, yono kind of sleeping out of that quite stoic, outmoded view of masculinity and nature to do something quite uncomfortable for the sake of your race.

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