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014: Seth Godin - Why Business Culture Matters and How To Make An Impact As A Leader

The Nick Bare Podcast

CHAPTER

The Importance of Dialogue in Organizations

Seth Godin: I think that an organization fails for a whole bunch of reasons. But let me tell you about our Vindai hospitals. They are really strict and high surveillance when it comes to what happens in that operating room. Their infection rate is less than the infection rate at a similar hospital in London. And so ophthalmologists from the US regularly go to Aravan to do eye surgery because it makes them better surgeons. On the other hand, the vast majority of people who work at Aravan aren't surgeons. It's their job to help the person who paid zero not feel like a pauper. That's how big an impact this group has had

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