Saju and Artem are the co-founders of cardio trainer. They were shocked to find that many users couldn't or wouldn't do heavy cardio training. When asked why they didn't exercise, most said it was for health reasons. The company is now pivoting its business in a new direction.
For truly sustainable long-term growth, you must prioritize your mission over your product — even if that means letting your product go. Noom founder and CEO Saeju Jeong has repeatedly turned his back on successful products in the name of his mission to help as many people as possible live healthier lives. In this episode, Saeju brings to life many of these make-or-break moments, and how his dedication to mission has driven his scale journey.
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