Fintech Insider Podcast by 11:FS cover image

706. Focus: What's stopping Super Apps from succeeding outside Asia?

Fintech Insider Podcast by 11:FS

00:00

Scale Is So Important in Any Organization in Driving Efficiency, Right?

Kareem: Our purpose is to simplify life in the region. And you cannot simplify life without simplifying payments, right? So we simplify mobility, we try to simplify deliveries. But then more from a sustainability point of view, definitely there's a customer acquisition cost that it lowers. Madia: The dam or the total addressable market of each of these individual services may not be large enough in dollar terms to support a large sort of very, very scaled tech player.

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