Is Twitter a Branding Tool?

I don't understand being on social media in any way other than openly and honestly. I'm not interested in using twitter as a piece of branding for myself. Do you get a lot of blowback from people? Sometimes after it's a particularly political thing, like, i'll unpen if i've penned a piece that one of them wrote somewhere. But the blowback tends to be whites premises, going like, fuck you jew.