Building a Creative Team and Brand Identity at Sentry

Wes and Scott welcome Cameron McEfee, a seasoned creative director whose journey spans GitHub, Sentry.io, and the innovative realm of JavaScript plugins with his creation, GuideGuide. Cameron explores plugin building, iterating on the iconic Octocat for GitHub, and shedding light on the multifaceted roles of a creative director.

• 00:00 Welcome to Syntax!
• 01:06 Who is Cameron McEfee?
• 03:00 What does a Creative Director do?
• 09:47 In a creative and collaborative field, how do you deal with hurt feelings?
• 12:32 Experiences at GitHub (404/500 pages).
• 15:35 Who is responsible for all the Octocat variations?
• GitHub Octodex
• 17:18 Did you ever get in trouble for using famous IP?
• 21:07 Working at Sentry.io.
• 25:08 What is your illustration process?
• 27:04 What is GuideGuide?
• GuideGuide
• Moo Tokenizer/Lexer
• 33:13 Grid Notation.
• 36:10 Can ‘good colors’ be calculated, can good design be math’d?
• 40:46 What was the process of building your own plugin?
• 43:37 Adding guides with JavaScript APIs.
• 44:44 Recreating application UIs within plugins.
• GoodHertz
• 50:22 How are you architecting these plugins?
• 52:44 Sick Picks & Shameless Plugs.

• Cameron:

• Ember Mug
• Waterparks Spotify
• Execute Program

• Cameron: GuideGuide 50% off

Syntax: X Instagram Tiktok LinkedIn Threads

Wes: X Instagram Tiktok LinkedIn Threads

Scott:X Instagram Tiktok LinkedIn Threads

Randy: X Instagram YouTube Threads