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441. Does Advertising Actually Work? (Part 2: Digital)

Freakonomics Radio

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Skepticism in Digital Advertising

This chapter critically examines the doubts surrounding online advertising effectiveness through insights from an industry research fellow. It highlights key studies revealing discrepancies in ad performance data, the decline in user engagement, and challenges related to brand safety and transparency. The discussion also questions the economic implications of the current advertising models and the potential risk of an advertising bubble.

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