Daily Variety – Chris McGurk and Jana Winograde on Cineverse’s Big Plans for Micro Dramas; How AI is Fueling Product Placement in TV and Film
Strictly Business
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The Pinnacle of Product Placement and Upcoming Media Highlights
This chapter explores a landmark product placement deal between Barbie and General Motors, celebrated as a high point in modern marketing collaborations. It delves into the intricacies of these partnerships and hints at future media projects, including a Netflix documentary and new films from notable creators.
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