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HBR IdeaCast

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How Much Self Discovered Urgency Did I Trigger?

Golston: People want to buy, but nobody wants to be sold. He says the key is helping people talk about what's most important and urgent for them. Golston suggests asking yourself how much self discovered urgency did you trigger in a conversation with someone? And then just ask yourself where was i too eager or should I have asked?, he adds.

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