The Value of Collaboration at Bad Robot

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"We're lucky to get to collaborate with people who are of all different varieties of storyteller," says JJ Abrams. "You can create conditions favorable to magic, but you also have to invite a variety of magicians", he adds. ABC was looking to develop a new show and they tried pairing JJ up with another TV writer, Damon Lindelof. The result is the genre bending, zeitgeist catching, TV series lost.

You can’t predict your next a-ha moment. but you can create favorable circumstances for serendipity to happen – for you, and for your team. No one knows this better than J.J. Abrams, director, producer, screenwriter, and co-founder and co-CEO of Bad Robot Productions, which has been behind some of the most successful TV series and films of the last 20 years, from Lost to Star Trek to the Star Wars sequel trilogy. J.J. explains how creativity and collaboration are things you cultivate, not conjure; and that making room for magic isn’t a luxury, it’s an essential part of entrepreneurship. Building the conditions for discovery emboldens and energizes a team, he shows, helping to accelerate the arrival of the next surprise-and-delight solution.

Read a transcript of this interview at: mastersofscale.com

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