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Cellular Chicken
You can actually buy cellular chicken in Singapore now. It's for sale there. But it's expensive. And I think the problem is they need to scale up. Can that be done? Will there be problems with things going astray? We really don't know. There's quite a lot of capital being invested in it. A lot of capital, but also the question of consumer acclamation to it. How does consumers acclimate to the idea of this new food? That's true. Although consumers seem to think that the meat that they're buying is somehow natural.