Dunkin' Donuts: Bob Rosenberg
Wisdom From The Top with Guy Raz
00:00
I Was CEO of Baskin Robbins
An English liquor conglomerate. bought it in 1990 for 325 million dollars. Allied Lions were a good buyer and I enjoyed my time with the British. They made me CEO of another brand that they had owned since the 70s Baskin Robbins. We introduced ice coffee to America. Ice coffee in the 90s was only sold on the state of Rhode Island. Most people don't realize that but we introduced that to the United States back in 1990.
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