EP012 - John Coyle on Why Creative Isn't Your Biggest Lever & Usefulness of Mall Kiosks
Whale Informed by Triple Whale
How Do You Think About Building a DTC Brand?
John: Almost every d t c brand thinks face pookinins to grammas. Yeli: Maybe from the ground up, creative is your biggest lever. John: If you're in that launch phase, actually building a real moat around your business translates really easily into marketing. O, i love that. You made it through unscathed. I'm getting nervousstar talking, coming uve. But first we have the value add segment.
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