"That was the toughest period in my life. Within 48 hours, I came from 44 shows to zero show," he says. "The only reasons why I got their support and why I'm so happy about the outcome is the strength of the brand."
“Creativity has to be at the forefront because if you don't do that, then one day you will wake up and you will discover that your competitor has an edge on you,” says Cirque du Soleil executive vice chairman Daniel Lamarre. He explains why it’s important to stay true to your brand while experimenting with creative new ideas and how Cirque constantly analyzes audience feedback to measure the success of its creative experiments.