Columbus's Egg

We're very strongly evolved not to do things that look weird, because your mumis goes back to that blame avoidance thing. You're much more likely to get blamed for doing something weird than something boring. We call this the heath row effect with air lines when we work with british arways. There are two huge forces in human behaviour: trust and blame. And they're driven entirely by unconscious instinct, not by conscious reasoning. The second you ask for a doctor pepper, you alway don't ting thy sell it here. If i shouted abuse at someone using a mobile phone in oxford now, right? Ok, i'd look rediculous, ok, everybody