Multisite churches have dramatically increased—from just a few hundred in the early 2000s to over 5,000 today. I’ve had the honor of being at the core this movement for nearly 2.5 decades, having led 13 multisite launches and coached many more. My goal in this solo episode is to share insights from my own experience to help you determine if your church is ready for multisite and how to sidestep common pitfalls that could cost your church significantly in the long run.
All month on unSeminary’s All About Multisite series, join us on Wednesdays for practical solo episodes, diving deep into the essentials of successful multisite strategies. Plus, don’t miss helpful Thursday interviews featuring prevailing multisite churches that maximize this model to reach more people effectively.
Episode Highlights:
- Why Multisite? Multisite as a powerful method for reaching more people, engaging more volunteers, and significantly increasing conversion rates. Multisite is not a solution for declining or stagnant churches, you “reproduce what you are.”
- Key Preconditions for Launch:
- Healthy Momentum: Your church should already be growing faster than your local community. Only 6% of churches meet this criterion, which makes your church a standout candidate if you do.
- Clear Vision & Mission: Everyone involved must clearly understand the “why” behind launching new campuses. Multisite should focus on mission-driven outreach, not simply convenience or ego-driven expansion.
- Strong Volunteer Core: Aim to mobilize about 10% of your current congregation as a dedicated volunteer team for the new campus. We discuss the three-to-one ratio; for every volunteer, expect roughly three regular attendees at the new site.
- Financial Margin: Greater upfront investment correlates directly with stronger initial attendance and long-term campus success. We talk about how the “launch large” philosophy leads to sustained impact.
- Reproducible Model: Ensure your ministry systems—such as weekend services, children’s ministry, assimilation processes, volunteer appreciation, and financial stewardship—are standardized, scalable, and reproducible.
- Mergers vs. New Plants: Approximately half of multisite campuses today come from mergers. You should consider mergers/rebirths due to their inherent benefits, including established community presence, history, and trust. Nearly 90% of merged churches report positive outcomes.
- Common Mistakes to Avoid:
- Fuzzy Vision and Lack of Unity: Launch only with complete leadership and theological alignment. Clear, mission-focused vision is crucial.
- Underfunding: Investing adequately in the launch budget ensures stronger attendance.
- Poor Location Choice: Ideal multisite locations are within a 15-30 minute drive of your original campus. We discuss “Marchetti’s Constant,” highlighting people’s willingness to travel around 30 minutes.
- Weak Launch Team: Your initial volunteer core should include 50-150 dedicated adults. The health of this group significantly impacts long-term campus success.
- Wrong Campus Pastor Selection: Successful campuses predominantly choose internal hires who embody the church’s culture and DNA. Prioritize internal leadership pipelines for campus pastors.
- Inconsistency Across Campuses: Maintain programming consistency across all campuses to replicate original campus learnings. Avoid treating new sites as experimental grounds for entirely new approaches.
- Leadership Readiness:
- Assess leadership readiness by confirming unity among senior leadership, ensuring clarity of vision, fostering an apprentice-based leadership culture, and confirming Spirit-led confidence in your decision to expand.
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