The Importance of Community in Startups

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Nisha Baxi, Head of Community at Gong.

Nisha opens the episode by sharing a bit about her background before diving into all things community at Gong. When building their community, she went through the process of selecting important member engagement activities and their values to inform the health of the community. 

In any role, it’s key to show ROI of your community to ensure you have a seat at the table to positively impact the business outcomes you’re setting out to achieve through the program. 

Next, Nisha discusses some learnings from building the community program and strategy at Gong for the last year or so. To close out the episode, she shares the 4 B2B SaaS community trends that she’s watching out for in 2022 and beyond.

Follow Nisha on Twitter.

Follow Gong on LinkedIn and Twitter.