After School Podcast by Casey Lewis cover image

Blush Blindness and Broccoli Perms: Decoding Teen Beauty

After School Podcast by Casey Lewis

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Blending Playfulness with Quality in Skincare Branding

This chapter highlights a skincare brand that successfully intertwines playful aesthetics with effective products, redefining consumer perceptions. It also examines the brand’s retail strategies and the importance of a cohesive, humorous identity that resonates with the Gen Z audience.

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