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The Supply Chain
"Trader joe" is a great antipenerial story, what a tremendous antipanur. Joe brought in the under educated and offered to overpay them. This allowed him to carefully select a certain type of employee for central management. And so he figured out how to inject this kind of humanism into groceries which had become largely absent from many other chains. It's easy to say that but it's very hard to do," says author David Frum. "I started this book because i didn't understand trader joes."