Are You a Fan of Traditional Content Marketing?

If you're not a fan of traditional content marketing per se, what should we do otherwise? Read my book. This is an attempt to basiclly order all that chaos that i see a pagetting on the wall. And i'm afraid too many clients do too. I can't imagine, for instance, going in with some of those things and trying to explain tot to s yo nina. I just think they'd go in to harfr. Can you give us an example of one organization that has been particularly successful using the approach? What did they do? What were the results? And how can we do it too?