Reid Hoffman | Investing in Vices & Virtues
Greymatter
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LinkedIn - The Seven Deadly Sins
At LinkedIn, we constantly face trade-offs between catering to the seven deadly sins and making choices that would make the platform a venue for more aspirational behaviors. For example, while LinkedIn was conceived from the start as a platform built on real identity, we initially decided not to let users upload portraits of themselves on their profile pages. We also chose subscriptions rather than advertising as our primary revenue stream because it better aligned with our goal of being a time-saving platform, not a time-wasting one.
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