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How to Set KPIs and Goals by Adora Cheung

Startup School by Y Combinator

CHAPTER

Why You Shouldn't Track Your Primary Metric

There's no metric that tells the undred % of the story, maybe 90% but not a hundred%. Sometimes founders fool themselves by literally only tracking their primary metric in nothing else. What you choose is actually very dependent on your business. Next week we're going to have two lectures on these sorts of metrics for consumer and b-to-b companies.

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