10min chapter

The Big Picture cover image

Five Ways We’ll Watch Movies in the Future and ‘The Idea of You’

The Big Picture

CHAPTER

The Evolution of Movie-Watching Experiences

Exploring the rise of premium large format screens (PLF), the benefits and challenges they pose to traditional theaters, and the threat from at-home viewing options. Reflecting on audience reactions to a specific movie, the challenges of creating successful non-franchise films, and the need for original movies to become 'event' experiences for audiences. Delving into the analysis of a movie catering to older audiences, discussing challenges in resonating with younger viewers, and exploring the impact of release timing on a movie's performance.

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