How to build habit-forming products - Nir Eyal, Part 2
Uncensored CMO
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Introduction
Nia came to prominence originally writing a book called Hooked almost 10 years ago about how tech companies are building habit forming products that get us addicted. Nia has got a very simple four step process and the amazing thing about it is once you understand it, you see it in use everywhere. So I caught up with Nia to find out about what's changed in the few years since he wrote the book,. What AI might present in terms of opportunity, what he thinks is a metaverse and things like that.
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