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Ever wondered what it's like to build, sell, and then buy back your own company?

You're in for a masterclass in resilience, strategic planning, and personal growth with today's guest, Cathryn Lavery.

Cathryn is the powerhouse behind BestSelf Co., a brand that revolutionized goal-setting with its innovative journals.

In this episode, we dive into her journey—from crowdfunding her first journal and raising over $300K in just a month, to navigating embezzlement, partnership struggles, and ultimately selling and re-acquiring her business.

Click play to hear all of this and:

(00:04:30) The one thing you need to build before launching a successful crowdfunding campaign.

(00:06:04) How to set up rewards to keep your crowdfunding campaign simple.

(00:07:24) How backers can supercharge your campaign.

(00:08:46) The details of Cathryn's first crowdfunding victory.

(00:10:58) How to navigate the game of logistics after a successful crowdfunding campaign—because the hard part comes next.

(00:12:51) The key to setting up your timelines and delivering on customer expectations.

(00:13:31) How to know when it’s time hire help.

(00:16:03) How Cathryn got invited to Tony Robbins’ event?

(00:17:01) What Cathryn learned during her experience in Fiji with top mentors.

(00:19:16) The marketing strategies you need to implement to accelerate your scaling process.

(00:19:59) How to innovate in a category packed with competition.

(00:28:07) Why being a problem-based company trumps being product-focused.

(00:28:47) What happens when business partnerships go south.

(00:34:22) Bouncing back after uncovering embezzlement. Cathryn details the legal battle and how she fought to protect her company.

(00:42:03) What happens after you sell your business. Cathryn opens up about the personal projects she took on and the shift in her mindset.

(00:46:20) Why Cathryn decided to take back the reins at BestSelf.

(00:49:57) How AI is helping Cathryn streamline her business operations in ways that save time and money.

Listen to Related Episodes:

• Creating Brand Loyalty, Social Media Virality, and User-Generated Content with Michelle Cordeiro Grant
• How to Identify and Lead A, B, and C Players for Business Success

Connect With Cathryn:

• Instagram: https://www.instagram.com/cathryn.lavery/
• Check out BestSelf (Use Code JASMINE for 20% off): https://bestself.co/

For full show notes, visit jasminestar.com/podcast/episode512