Customer-centric product development

#324: If you've ever wondered what it really takes to build a multimillion-dollar brand from scratch — beyond the polished Instagram posts and the "overnight success" stories — this conversation is for you. Today I'm sitting down with Siff Haider, co-founder of Arrae and host of the Dream Bigger podcast, who turned wedding savings into a $100M wellness empire while keeping her sanity, her marriage, and her authenticity intact.

Siff gets refreshingly real about the unglamorous early days: bootstrapping, sounding like "two little bitches" on investor calls (her dad's words, not mine), and sweating through her first podcast recording. She shares the mindset shifts that helped her step into her power, why she treats customers like influencers, and how she built a team of 33 people who care as deeply as she does.

This episode is for you if:

• You're building something and terrified of looking cringe
• You're trying to figure out when to take funding (and how much)
• You want to understand how to scale without losing your soul
• You're navigating the balance between data and intuition as a founder
• You're curious about building a personal brand that's bigger than your business

If you enjoyed this episode, leave us five stars — I heard that if you rate the show five stars, something lucky happens. Test that theory, and make sure you're subscribed on Apple, Spotify, and YouTube. See you next week!

Episode Links:

• Learn more about Arrae at arrae.com
• Follow Siff on Instagram: https://www.instagram.com/siffhaider
• Follow Siff on TikTok: https://www.tiktok.com/@siffhaider
• Listen to The Dream Bigger Podcast: https://open.spotify.com/show/2CDL6BcfZc6AmQeRZpjAxs?si=e095083332ee43ea
• The Alter Ego Effect by Todd Herman: https://bookshop.org/a/55347/9780062838636

Sponsors:

• Google Shopping: #sponsored See how clothes from your favorite brands look on you before you buy by visiting g.co/shop/tryon
• Quince: Find gifts so good you’ll want to keep them with Quince. Go to quince.com/balancedles for free shipping on your order and 365-day returns.
• LMNT: LMNT is a zero sugar electrolyte drink mix with a research-backed ratio of electrolytes. To try it out go to drinkLMNT.com/balancedles to receive a free LMNT sample pack with any purchase.
• Nutrafol: For a limited time, Nutrafol is offering our listeners ten dollars off your first month’s subscription and free shipping when you go to nutrafol.com enter the promo code BALANCEDLES.
• Heifer International: Spread some luck by funding a loan at heifer.org/lucky.
• Rula Online Therapy: Visit rula.com/lucky to get connected with a licensed therapist.
• BBoutique: EVERYONE who signs up wins a FREE WhisperVibe™ OR a FREE Rose toy with any Whisper™ order! Visit https://www.bboutique.co/vibe/shessolucky-podcast

Keep in Touch with Les:

• Follow Les on IG @lesalfred
• Follow She’s So Lucky on IG @shessoluckypod
• Follow Les on TikTok
• Follow She’s So Lucky on TikTok
• Subscribe to the She’s So Lucky Newsletter: https://shessolucky.kit.com/bestcase
• Visit our website at shessoluckypodcast.com

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

Produced by Dear Media

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