Intro

This chapter features a guest with a rich background in early-stage SaaS companies, sharing insights from his transition to a fractional Chief Revenue Officer. The discussion emphasizes effective go-to-market strategies and the significance of leveraging past experiences to steer new founders away from common challenges.

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Episode notes

This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Alex Shartsis, a seasoned expert in go-to-market strategy and execution for early-stage companies. Alex shares his extensive experience working with startups, highlighting crucial aspects such as hiring the right talent, setting realistic goals, and managing investor expectations. Randy and Alex discuss the significance of hiring competent sales leaders, the importance of revenue operations, and strategies for maintaining honest communication with investors. Listen as Alex shares valuable insights for technical founders navigating the complexities of scaling their businesses from seed to Series A and beyond.

Quotes

“I think that the thing that people forget is that there are people out there looking for jobs at startups, that are excited about that journey and want to go on that journey from the beginning. If you find the right person with the right mix of skills and who is looking for that, whatever problem you're solving will appeal to them. And you'll be able to recruit them against a Google, or a Facebook, or a Series B, or Series C company, because they want the added responsibility and they want to have a bigger impact than they would at a later stage company.” -Alex Shartsis [09:52]

“The way I work with people on it is to really break things into smaller problems and turn it more into an engineering problem. Let's break this into its component parts, run two or three experiments, not all of them, not throw the whole thing out and do it all over again, but figure out what key areas we think are most broken and try and fix those, and maybe that unlocks the system functioning properly again. I mean, I think that's a way to run a business, you're just constantly innovating and making things a little bit better each day.” -Alex Shartsis [32:49]

Expert Takeaways

Hiring the Right Talent: Emphasize the necessity of engaging with customers firsthand before hiring sales personnel, and ensure the process of hiring is meticulous and involves checking references comprehensively.
Set Realistic Goals: Founders should anchor their strategies in achievable goals and revise them based on the data collected over time to maintain credibility.
Be Honest and Transparent: Keeping investors in the loop with realistic projections and being transparent about the progress helps build and maintain trust.
Avoid Catastrophizing: Break down problems into smaller, manageable tasks rather than perceiving them as insurmountable challenges.
Importance of Revenue Operations: Implementing robust revenue operations early on can streamline processes, prevent revenue leakage, and support scalable growth.