How brands should elevate (not exploit) Black creators
Creative Control
Influencer Marketing - How to Convert Audiences
You have to be knowledgeable about what your content is able to do and for whom it's with. A brand might say we want to work with you because you clearly have the attention of an audience, but that audience's attention may not convert to a sale. So if you know what your content can do and you know that your content can convert, then you have leverage.
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