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With Olympians: Michael Johnson & Summer Sanders 07/30/24

Squawk Pod

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The New Era of Athlete Branding and Social Media

This chapter delves into the intricacies of athlete branding and the impact of social media, featuring a rugby player who skillfully navigates her personal brand beyond the field. It highlights the challenges and opportunities of NIL deals, emphasizing the importance of authenticity and vulnerability in connecting with fans.

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