EP 185 | John Collins - How Intercom leveraged content to drive adoption and increase retention
CHURN FM
00:00
How Do You Structure Your Content Marketing Team?
I love that. Because I think this is also like another big disconnect and breakdown is when you have marketing promising something on one end and then product delivering something on the other end. So it's really really important that they meet together. And then secondly, also sort of touching a couple of other things is that the content that you'd been working on sort of it went throughout that funnel during that onboarding stage and helped them through that early stage. How did your team structure themselves in terms of like the content that they produced and how were you thinking about different stages?
Transcript
Play full episode
