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🤝 Work with me: https://learn.howtoworkless.com/lab/

What does a dead shark in a glass tank have to teach you about pricing, branding, and human behavior?

A lot, actually.

In this episode, I break down seven unexpected business lessons from the strange, status-obsessed world of high-end contemporary art:

Brand = Price.
Why unknown artists starve while branded ones sell red splotches for millions. And how to use the same principle to raise your rates.
High Price Creates Value.
The shark wasn’t valuable so it was expensive. It became valuable because it was expensive. Yes, it’s weird. And yes, you can use this.
Value by Association.
How hanging your work next to someone prestigious (literally or metaphorically) triples its perceived worth. Most people never think to do this.
The Agent Gap.
If someone else sold your work, they’d charge more. So why aren’t you? Here’s how to become your own hype man - and get paid accordingly.
Network is a Cheat Code.
Contemporary art runs on relationships. So does business. Your next opportunity probably isn’t on your to-do list, it’s in your texts.
Scarcity is a Power Tool.
One-of-one art pieces command outrageous prices. Your time is just as limited. Are you pricing accordingly?
People Who Pay, Pay Attention.
When collectors gave their art away, it got shelved. When they sold it, it got hung on the wall. Same with your clients. Charging more = more buy-in.

This episode isn’t really about art. It’s about leverage. And how to build a business that feels more like a masterpiece—and less like mass production.

When you’re ready, here are 4 ways I can help you:

🏖 How To Work Less (CLOSES FOR GOOD OCT. 1)
From 2012-2023, I built a design agency that made me $500k/year, working 10 hours a week. HTWL teaches you how to do it for your biz. (400+ past students. 5 stars)
https://www.learn.howtoworkless.com

📬 Work Less Wednesday (FREE NEWSLETTER)
My weekly email. What I’m learning, doing, and thinking about. 30k+ readers.
http://read.richwebster.co/wlw

📰 inner entrepreneur (SUBSTACK)
Launching October 6. Insights on life/business from: $5m selling design + consulting, 400k followers online & 14 years of recovery from addiction.
https://richwebz.substack.com/

🧪 Work Closely With Me (MENTORSHIP)
I advise and mentor 6-7 figure Creative Solopreneurs. If you want to work closely with me (i.e. we speak 1-2 times a week), watch this video, then let's talk:
https://learn.howtoworkless.com/lab/

Social Links:
Twitter: https://www.twitter.com/richwebz
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YouTube: https://www.youtube.com/@richwebz

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