Mordy: I i think it all comes down to differentiation. People are creatures of habit. If you love your b m w, you're just going to keep by in b m w. And so i think m el times better, two or three times better, we bet ye wear better. The he thing is vert that whatever the attack factor is, it could be verticals. You know, somebody creates something for a specific group of people that want something different, that could work as well.

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