The Three Ways to Start Branding

I think it comes down to one either having first movies advantage and two being the best at what you do. You can always win by just going into a crowded market and making it better. Or you apply a new angle to something like Tallad doing vegan sports where ethically made sports don't even need to be part of a massively crowded market. Because I think so many people say everything's crowded. It's not bad thing. But it doesn't need to be the product that you change. If you look at what Greta did with the fifth watch it's a fucking watch at the end of the day. That was there. This is how we're going to make this different.

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