Michael Brown undertakes a thorough study of Eyeliner's Eyeliner's Buy Now (Bloomsbury 2025) a vaporwave homage to the kitsch electronic sounds of the 1980s and 1990s.

Eyeliner's BUY NOW (2015) belongs to a new genre for our times: vaporwave. Emerging in the early 2010s on the internet, vaporwave originated with a cohort of millennial artists who reimagined the musical soundtracks of 1980s-1990s consumerism with an adroit mixture of irony and sincerity. One of these was Eyeliner, the alias of New Zealand computer musician Luke Rowell (a.k.a. Disasteradio). For his vaporwave masterpiece, Rowell harnessed computer software to craft a unique album, a catchy, funky, and witty tour through the utopias of advertising at "the end of history." BUY NOW epitomizes a new kind of album for the internet age: made DIY-style, all digital, free, licensed under Creative Commons, and released to a "virtual" community, an online scene without geographic center.

Drawing on original interviews and the album's production archive, Eyeliner’s BUY NOW (Bloomsbury 2025) uses BUY NOW's story to investigate what it means to create, distribute, and consume independent music in an era of global networks and digital technology. It places the album in both the real-world and online contexts of Rowell's life and career, from early websites to the Spotify era, from Lower Hutt to the world.

Michael Brown on Bluesky.

Bradley Morgan is a media arts professional in Chicago and author of U2's The Joshua Tree: Planting Roots in Mythic America (Backbeat Books, 2021), Frank Zappa's America (LSU Press, 2025), and U2: Until the End of the World (Gemini Books, 2025). He manages partnerships on behalf of CHIRP Radio 107.1 FM and is the director of its music film festival.

Bradley Morgan on Facebook and Bluesky.

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