Jon Ostenson is a top 1% Franchise Consultant nationally and he leads FranBridge Consulting as CEO. Jon draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in serving his clients. Jon is the author of 'Non-Food Franchising’' and is a frequent contributor on franchising for publications such as Forbes, Inc., and Bloomberg.

Top 3 Value Bombs:

1. The majority of opportunities the clients are getting involved with on average require less capital investment up front. Fewer employees, less operating hours, more flexibility.

2. People are interested in boring, non-sexy, non-trendy, Amazon-resistant and in some cases recession-resistant cash flowing businesses.

3. Emerging brands should have a strong financial model behind it because you have a limited sample size to pull from, experience at the top in franchising, not just industry experience, knows how to support their franchisees, and strong competitive advantages

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